writing

essays, playbooks, the substack archive.

Essays & Playbooks

Content Engineering

how i actually do content with AI

SEO & AEO from Zero

how to build search presence from scratch

more long-form playbooks coming.

From Substack

read all on substack →

2026You're Not As Good As You Think2026 · 15 Feb how i made a launch video with Claude Code + Remotion12 Feb Not my best year, and that's okay03 Jan 2025The myth of doing "one thing well"2025 · 04 Dec The Slow Death of Big Dreams01 Nov I'm Done Copy-Pasting Life Advice02 Oct Only Show the Wins03 Sept No more partying before the fight31 Jul